I need some good promotional ideas for a toy shop?

It's the 10th anniversary of the toy shop and we are trying to find some ideas to promote the shop.|||maybe get some new toy and have it on sale 4 a day or like first 100 ppl to arive on a day get something for free maybe a major sale|||Have you tried www.TheMuseMen.com? They have a few services that either help you start a company or actually start it for you and just pay part of the profits.